PDF Download Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web, by Evan I. Schwartz
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Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web, by Evan I. Schwartz
PDF Download Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web, by Evan I. Schwartz
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Amazon.com Review
Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web, by Wired contributing editor Evan I. Schwartz, is simply one of the most intelligent and informative books yet to appear on the commercial possibilities of the Net. Through an insightful examination of the various forces that are driving "the new Web economy," it defines and dissects a series of fundamental concepts that businesses can utilize to build a profitable online presence.
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From Library Journal
Schwartz, a contributing editor of Wired magazine, has written the first marketing history of the World Wide Web. Though marketing successes and failures on the web have little history to offer, Schwartz has done a remarkable job of collecting the marketing experiences of companies that have entered this new medium. He introduces and supports new philosophies for web marketing in chapter titles such as "The Quantity of People Visiting Your Site Is Less Important Than the Quality of the Experience" and "Marketers Shouldn't Be on the Web for Exposure, but for Results." Readers will discover how web pioneers like Playboy and Volvo failed in their initial forays. Lucid, thoroughly researched, and packed with essential information, this work will serve as an indispensable resource for both blue-chip and mom-and-pop enterprises doing business on the Internet. Highly recommended for all academic and public library business collections.?Dennis Krieb, St. Charles Cty. Community Coll., Wood River, Ill.Copyright 1997 Reed Business Information, Inc.
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Product details
Hardcover: 256 pages
Publisher: Broadway; 1 edition (January 15, 1997)
Language: English
ISBN-10: 0553061720
ISBN-13: 978-0553061727
Product Dimensions:
6.5 x 1.2 x 10 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
20 customer reviews
Amazon Best Sellers Rank:
#9,986,393 in Books (See Top 100 in Books)
I think Evan Schwartz has defined 9 good principles which could be really helpful to any e-commerce site owner who seeks to increase business. The 9 principles really do not change with every new computer chip or browser software created but rather hold true with most humans and what they are looking for on the Internet. Such principles like: add value to the information presented on your website, don't just make your site a virtual brochure but make it something interesting that people want to return to again and again. Give it a sense of community that makes people feel "at home" when visiting your site (like Amazon.) Other principles: traditional mass-media advertising (pushing your message on consummers) does not work on the Internet, rather advertisers need to seek information from users to customize the advertizements to Internet users' tastes and preferences (Amazon does this with its book recommendations based on which books you have ordered from the site.) Schwartz also states that even small e-commerce sites can compete with the "big boys" because the Internet provides a medium from which these sites can carve a niche market. Overall, this book is jammed with good ideas and case studies (though dated) that illustrate how each of his nine principles can be used to increase business. This book lays a good foundation for other books like Digital Darwinism or Net Success.
A previous review says this is all "common sense." Granted. But it is a structured packaging of important web business principles that nonetheless set off a few light bulbs in my head.An easy read, Webonomics urges the reader to rise above the babbling techno-noise and stay true to the business purposes for offering web sites.We have all experienced countless disappointments where a visit to a site left us unable to get information or interact effectively with the company behind the curtain. This book stresses the guidelines required to attract and keep users' attention: high quality information, self-service functionality, trust, and value-added rewards. There is a price to the programming and content development required to create that sort of interactive site, but if you don't, you'll just become some loose change on the floor of the web. Good book. Buy it.
I read Evan Schwartz's 'Digital Darwinism', which I find highly engaging . So I bought 'Webonomics' & find it equally enjoyable & pragmatic despite its earlier publishing date. Although some friends claim that the principals illustrated in the book are simply 'common sense', I find these 'common sense' to be highly concise & comprehensive.
Absolute must read for anyone trying to understand the ins-and-outs of doing business on the web. Chock full of great examples of what works, what doesn't, and why.In addition, a fantastic, enjoyable read for people who are just curious.
In past years many companies created their own Web sites, but how many are taking this opportunity to improve their relationship with their customers? Not so many because they do not know or do not apply the nine essential principles presented by Evan I. Schwartz in his book: Webonomics. You will say this book is more than 5 years old, means around 35 years in Internet time, and may no more be useful for actual World Wide Web marketspace in 2002.Basic principles stay still valid, that means that the Web remains the place for interactivity, customer positive experience, self-service, and personalization. So, why many Web sites are not giving the opportunity to interact? May be because their roots in the industrial age slow them to understand deeply the ninth principle exposed in this book: agility rules-Web sites must continually adapt to the market.When technology is becoming the driving force to interact with your customers and no more a means to solve business problems, Web strategy is asking to be proactive, to be at the edge. Intrusive mass media with their continuously diminishing returns need to extend impact with the Web to link qualified and interested consumers and give them enough information and interactive tools to move them to think to become buyers.Exposing your company on the Web is the low step when getting results must be the reason to move to the World Wide Web marketspace. Much richer interactive information than in a brochure is becoming the rule to make sure to gain interest from your customers The common number of pages seen is not an effective criteria compared to the frequency of coming-back to your Web site. Creating a relationship and better a community must be a real objective when setting up a Web site, even if it is not an easy task.World Wide Web is a new economic environment and is asking new strategic approaches to consumer who is regaining control based on his own interactive experience.If you think World Wide Web marketspace is not your concern, even if you discover everyday that your competitive advantages are shrinking, and that a new small aggressive company coming from nowhere starts to take some of your customers by adding information value to your offer, you had better to reconsider your position.Competition is moving from marketplace to marketspace and you must be convinced that it will be preferable to understand the 9 principles presented by Evan I. Schwartz in Webonomics to make sure to survive in this new competitive environment.
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