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American Icon: Alan Mulally and the Fight to Save Ford Motor Company, by Bryce G. Hoffman
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Review
“A standout…brimming with smart observations and fresh insights into Ford’s success.” –Alex Taylor, Fortune “Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from the inside and outside…A paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines.” –Reuters “A compelling narrative that reads more like a thriller than a business book.” –New York Times “A must-read.” –Huffington Post “A fascinating read for anyone who follows the car industry.” –Financial Times“A Detroit News journalist’s in-the-room account of the resurrection of America’s most storied car company…With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result.” —Kirkus“Bryce Hoffman has done a stellar job of capturing the Ford story—and more to the point showing us how Mulally did it. American Icon is a story of leadership that offers valuable lessons for organizations of all sizes.” —Lee Iacocca“Bryce G. Hoffman’s American Icon brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America’s best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highly recommend!” —Douglas Brinkley, professor of history, Rice University, and author of Wheels for the World: Henry Ford, His Company, and a Century of Progress “Bryce Hoffman has written a riveting tome based on deep insider information about the resurrection of the Ford Motor Company from a near death experience and the establishment of a business model that promises to be a prototype for large organizations of all types. It features the transformation from a top-down style of leadership to that of a coach led by CEO Alan Mulally whose focus is the team, the team, the team.” —David E. Cole, chairman emeritus, Center for Automotive Research “From the precipitous demise of an American icon through decades of infighting and self-destructive management to a turnaround not only financial but also in terms of forging the foundation of a new, healthy culture, this book reads like an un-put-downable novel. Bryce Hoffman’s amazing inside access tells the story of how Alan Mullally built on Henry Ford’s own management principles—which quickly got lost in the company—and created one company, with one purpose and a passion for product and customers. A great story.” —Jeffrey Liker, professor, University of Michigan, and author of The Toyota Way“Amazing. I would give Alan Mulally twelve D’s for his work at Ford, for Discipline, Data, Daring, Determination, Design, Direction, Decisiveness, Delivery, Doubt-Free, Debt Free, Downsizing, and of course, Dearborn. I thought I was disciplined until I read how Mulally worked. Bryce is a gifted writer, and American Icon is both educational and entertaining. Most telling of all—I learned from reading this book.” —Lee Cockerell, former Executive Vice President, Walt Disney World Resort, and author of Creating Magic “After decades of stories about the failure of America’s traditional industries to meet world competition, it is heartening to encounter a signal success. But Bryce Hoffman’s rendering of how Alan Mulally reversed the fortunes of Ford Motor is more than heartening; it is riveting. Almost certainly one of the best business books of the year.” —H. W. Brands, professor of history at the University of Texas at Austin, and author of Traitor to His Class and The First American“This superbly reported book is not just about cars. It is an authoritative and inspiring account of leadership, management, corporate culture, and the prospects for American manufacturing.” —John Taylor, author of Storming the Magic Kingdom
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About the Author
BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began covering Ford Motor Company for the Detroit News in 2005. That beat gave him a front-row seat for many of the events chronicled in American Icon. Hoffman has been honored by the Society of American Business Editors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world’s foremost authorities on the automaker. He lives in Grand Blanc, Michigan.
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Product details
Paperback: 432 pages
Publisher: Currency; Reprint edition (February 5, 2013)
Language: English
ISBN-10: 0307886069
ISBN-13: 978-0307886064
Product Dimensions:
5.1 x 1 x 8 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
600 customer reviews
Amazon Best Sellers Rank:
#12,187 in Books (See Top 100 in Books)
In 2006, Ford brought in Alan Mulally to help rescue Ford Motor Company from itself. Mulally’s first task was to change Ford’s management style from “every man for himself†to “every man for Fordâ€. Ford management’s transition from hiding problems (so you didn’t get fired) to acknowledging problems (so you could fix them) could only happen as the braver managers took the leap of faith that Mulally wouldn’t fire them for admitting the serious problems that existed within their own areas of responsibility. Reading about that process was interesting on its own; but, as I was reading, I was also thinking “these guys don’t yet know that the Great Recession is comingâ€. That event took the drama of Ford’s attempts to survive its past missteps to a whole new level. Wonderful, interesting and exciting book about Alan Mulally, Ford Motor Company, the auto industry and corporate America.
Growing up in the Detroit area I've seen Ford both at their best and their worst. Their incredible transformation over the last decade was nothing short of incredible. This reads more like an intrigue novel than a history lesson and really holds your attention. This, combined with Once Upon a Car and Taken for a Drive are some of the best auto industry books I've ever read.
I have to confess that this book was a complete stunner. I purchased it hoping to get a decent idea of what Ford went through during the economic crisis of 2006-2009, but this book proved to be a detailed, engrossing story that I could barely put down. Anyone who follows the news is well aware of the debacle that was the US auto industry in 2007, but Hoffman provides such depth in describing the issues facing the industry and the corporate in-fighting that it almost reads like fiction.You are instantly endeared to Bill Ford as a man that can put aside his own ego for the good of the company he loves, and you root for Alan Mullaly throughout the book even though we already know Ford made it through to the other side. His belief in his system and his ability to completely change the corporate culture of a multi-national company are truly inspiring.Outside the story itself, there are all sorts of interesting factoids to be found such as how the common stock was set up to ensure the Ford family maintained voting rights, and how neither Chrysler or General Motors would've survived if President Obama had stuck to President Bush's original requirements. The book delivers on so many different levels. I highly recommend to anyone with an interest in business or just an interest in a great story.
Author Bryce Hoffman details the incredible American comeback story of Ford Motor Company. His focus is largely on Alan Mulally, whom Ford hired away from Boeing in September 2006 to take over as their New CEO. Hoffman chronicles the events leading to Bill Ford's decision to step down as CEO and go outside the company and the auto industry to hire Mulally.The author describes the changes Mulally made to Ford's corporate culture as well as the approach he took to changing the mentality and necessity to work together for the survival and future of the company. Hoffman narrates the risks the company had to take to be able to keep it running. I especially relished the narrative of the three auto industry CROw's appearance before the Congressional and Senate hearings on the fall of 2008, when General Motors and Chrysler were asking for a federal bailout to keep those two automakers alive.Hoffman takes the reader into 2011 at a time when Ford was back in the black and on much stronger ground. He gives Mulally much of the credit for this amazing turnaround, but also praised Bill Ford and the other heirs of Henry Ford. Hoffman gives credit to many others within Ford for their courage and contributions to the comeback. This was the most interesting and enlightening books I've read about the American auto industry.
I'm enjoying reading about Alan Mulally.CEOs, CFO's, COOs, mid-level managers and especially consultants--there's something for everyone in this book.Some of my favorite points:1. Bill Ford was humble and willing to step away and letting someone else take over. He was great in keeping the family unified during thick and thin.2. What can we say about Mulally that hasn't been written elsewhere? I loved reading about the BPR process and his One-Ford strategy. He didn't just clean house either. He made a change here and there. A couple leaders left on their own. A couple were elevated. There's much we can learn about Mulally's leadership style.3. The bailouts - I found myself getting frustrated as I re-lived the bailouts of GM and Chrysler. Ford was at a complete disadvantage once the government took control of GM. Yet, Ford stuck to their plan.4. And speaking of that recession, it's as though Mulally had to navigate not one, but two turnarounds.That one and their serious issues when he first came on board in 2006.5. We know the rest of the story. Mark Fields is now the new CEO. Mulally embraced his abilities from day one. So this has a great ending. The fire didn't go out through a changing of the guard.I'm still amazed at how one person could change a leviathan in a stodgy industry. Sure, he built a team and had the full support of the Chairman. But this guy was/is unreal.I thought Gordon Bethune was legendary. I think Mulally's accomplishments are even more impressive since he turned around Boeing too.I also recommend the Audible version too as I listened to it while reading the Kindle version.
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